Lead Generation Example
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Example
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Example consistently is by building a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and an internet address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the importance yet, and you should not allow them to take the vital step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic website and call it a lead generating site, but it is difficult to succeed with actually generating those leads later.
In this article we’re going to talk about how to build a lead generation site and how to make sure people fill out that form and give you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is why you should do everything in your power to get the best of the best contact forms out on your site. Lead Generation Example
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a difficult choice and you’d like to think about it a little longer, but please don’t.
You’re losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from your part is that around 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s account, but for those of you who manage to go through with the sale this is going to become reality, so you definitely should get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something that you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they will already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of example, Advance Autoparts found an instructional how-to video to choose their products doubled the time a single visitor remained on their website when they had seen the video, compared to a visitor who had not seen the video. Lead Generation Example
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that precious information exactly when the customer is willing to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Be sure to decrease the friction between the site and users to a minimum, meaning that you should aim for a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.