Lead Generation Executive Salary
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Executive Salary
No business will be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Executive Salary consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, either online or offline.
Some use an online form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition inspection today’ and an internet address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I will explain to you how you can build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads later.
In this report we’re going to discuss how to build a lead generation website and how to make sure men and women fill out that form and provide you their information. Once you learn about such practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your website. Lead Generation Executive Salary
Follow Up Or Flop
With many different ways of conducting follow ups it may seem like a challenging choice and you want to consider it a little longer, but please don’t.
You’re losing potential customers from the minute that you continue considering.
Another lousy effect of poor follow up from your part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s accounts, but for those of you who manage to go through with the sale this will become reality, so you definitely need to get a good follow up system in place.
I will help you get started using two ways of following up on your prospects that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their original interest of purchase.
Just make sure you have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complicated but still something that you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your website without signing up for anything, meaning they’ll already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they’re interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, especially videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For example, Advance Autoparts found that an educational how-to video to go with their products doubled the time a single visitor stayed on their website when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Lead Generation Executive Salary
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the customer is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their activities.
Pictures should be used, but remember that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Make sure to reduce the friction between the site and users to a minimum, meaning that you should aim for a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.