Lead Generation Financial Advisors
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Financial Advisors
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Financial Advisors consistently is by creating a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just saw an advert about it,’book a free roof condition inspection now’ and an internet address:simple and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic site and call it a lead generating site, but it is difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out that form and give you their information. As soon as you learn about these practices and put them into action whilst developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s the reason you should do everything in your power to find the best of the best contact forms out on your website. Lead Generation Financial Advisors
Follow Up Or Flop
With many distinct methods for conducting follow ups it might look like a challenging choice and you’d like to think about it a little longer, but please do not.
You are losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s account, but for those who manage to go through with the sale this is going to become reality, which means you definitely need to get a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complex but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, which means that they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they be interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of instance, Advance Autoparts found that an instructional how-to video to go with their goods doubled the time an individual visitor stayed on their site when they’d seen the video, when compared with a visitor who hadn’t seen the video. Lead Generation Financial Advisors
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your website to capture that precious information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Make sure to decrease the friction between the website and users to a minimum, which means you should aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.