Lead Generation For Mortgage Brokers
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation For Mortgage Brokers
No business will be sustainable without leads.
The best way to ensure you will always get quality Lead Generation For Mortgage Brokers consistently is by creating a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just watched an ad about it,’reserve a free roof condition review now’ and an internet address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there has to be a good deal of competition, if everyone is doing it. But the fact is, not everyone has known the significance yet, and you should not allow them to take the vital step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating website, but it’s difficult to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out this form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your site. Lead Generation For Mortgage Brokers
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a difficult choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the moment that you keep on considering.
Another lousy effect of poor follow up from your part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those who have the ability to go through with the sale this will become reality, which means you definitely should get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times after the lead signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something that you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they will already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will often have great content. Media, especially videos, are the type of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation websites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For instance, Advance Autoparts found that an educational how-to video to choose their products doubled the time a single visitor stayed on their site when they had seen the video, compared to a visitor who had not seen the video. Lead Generation For Mortgage Brokers
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your site to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Be certain to reduce the friction between the website and users to a minimum, which means that you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one that offers great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure that your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.