Lead Generation Forbes
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation Forbes
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Forbes consistently is by creating a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’book a free roof condition review today’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has understood the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating site, but it’s difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out this form and provide you their information. As soon as you learn about such practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your website. Lead Generation Forbes
Follow Up Or Flop
With many different ways of conducting follow ups it may seem like a challenging choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers by the minute that you continue considering.
Another lousy impact of poor follow up from your part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those who have the ability to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, which means that they will already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they be interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will often have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients will not become distracted.
By way of example, Advance Autoparts found an instructional how-to video to choose their products doubled the time a single visitor stayed on their website when they’d seen the video, compared to a visitor who hadn’t seen the movie. Lead Generation Forbes
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make sure to reduce the friction between the site and users to a minimum, meaning you should aim for a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one which offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys just that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.