Lead Generation From Yellow Pages
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation From Yellow Pages
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation From Yellow Pages consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition review today’ and a web address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has known the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating website, but it’s hard to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation site and how to make sure men and women fill out that form and provide you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your site. Lead Generation From Yellow Pages
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a difficult choice and you want to consider it a little longer, but please don’t.
You are losing potential customers by the minute that you continue considering.
Another lousy impact of poor follow up from the part is that around 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s account, but for those of you who have the ability to go through with the sale this is going to become reality, so you definitely should get a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times after the lead signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
By way of instance, Advance Autoparts found an instructional how-to video to choose their goods doubled the time an individual visitor remained on their site when they had seen the video, when compared with a visitor who hadn’t seen the movie. Lead Generation From Yellow Pages
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Be sure to decrease the friction between the site and users to a minimum, meaning that you should aim to get a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.