Lead Generation Goals
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation Goals
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Goals consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just watched an ad about it,’book a free roof condition review today’ and a web address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic website and call it a lead generating site, but it is difficult to succeed with really generating those leads later.
In this article we’re going to talk about how to build a lead generation site and how to make sure men and women fill out this form and provide you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s why you need to do everything in your power to find the best of the best contact forms out on your site. Lead Generation Goals
Follow Up Or Flop
With many different ways of conducting follow ups it may seem like a difficult choice and you want to consider it a little longer, but please don’t.
You’re losing potential customers from the minute that you continue considering.
Another lousy effect of poor follow up from your part is that around 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s accounts, but for those who manage to go through with the sale this is going to become reality, which means you really need to get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three times after the lead signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, meaning they will already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will often have great content. Media, particularly videos, are the type of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation websites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found an educational how-to video to choose their products doubled the time a single visitor stayed on their website when they’d seen the video, when compared with a visitor who had not seen the video. Lead Generation Goals
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your website to capture that valuable information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, with another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they truly need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Make sure to decrease the friction between the website and users to a minimum, meaning that you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys only that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.