Lead Generation Google Maps
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Google Maps
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Google Maps consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and an internet address:easy and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the importance yet, and you should not allow them to take the vital step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating site, but it’s difficult to succeed with actually generating those leads later.
In this article we’re going to talk about how to build a lead generation website and how to make sure people fill out that form and give you their information. As soon as you learn about these practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s the reason you should do everything in your power to find the best of the best contact forms out on your website. Lead Generation Google Maps
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a challenging choice and you’d like to think about it a little longer, but please do not.
You’re losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from your part is that about 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s accounts, but for those of you who manage to go through with the sale this will become reality, so you really need to have a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that suit most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complicated but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they’ll already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
For instance, Advance Autoparts found that an educational how-to video to choose their products doubled the time a single visitor stayed on their website when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Lead Generation Google Maps
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and educational video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they truly need and makes it possible to close the deal much faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make sure to reduce the friction between the website and users to a minimum, which means you should aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure that your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.