Lead Generation Google
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Google
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Google consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an internet form to request roof inspections for example (just watched an ad about it,’book a free roof condition inspection today’ and an internet address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the significance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with really generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation site and how to make sure people fill out this form and provide you their information. As soon as you learn about these practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s why you should do everything in your power to get the best of the best contact forms out on your site. Lead Generation Google
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a challenging choice and you want to consider it a little longer, but please don’t.
You are losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from the part is that around 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s accounts, but for those of you who have the ability to go through with the sale this will become reality, which means you definitely should have a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something you ought to invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they be interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will usually have great content. Media, especially videos, are the type of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their goods doubled the time a single visitor stayed on their website when they had seen the video, when compared with a visitor who had not seen the movie. Lead Generation Google
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Be sure to reduce the friction between the website and users to a minimum, which means you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one which provides great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure that your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.