Lead Generation History
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation History
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Lead Generation History consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections such as (just saw an advert about it,’book a free roof condition review now’ and an internet address:easy and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine that there has to be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you should not enable them to take the vital step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating website, but it’s hard to succeed with actually generating those leads later.
In this article we’re going to discuss how to build a lead generation website and how to make sure people fill out this form and provide you their information. Once you learn about such practices and put them into action whilst developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s the reason you need to do everything in your power to find the best of the best contact forms out on your site. Lead Generation History
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a challenging choice and you’d like to think about it a little longer, but please do not.
You’re losing potential customers by the moment that you continue considering.
Another lousy impact of poor follow up from the part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s accounts, but for those who manage to go through with the sale this will become reality, which means you definitely should have a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times following the lead signed up, but not followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will often have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of example, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time a single visitor stayed on their website when they had seen the video, compared to a visitor who hadn’t seen the movie. Lead Generation History
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Be sure to reduce the friction between the website and users to a minimum, which means that you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which provides great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure that your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.