Lead Generation Hong Kong
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Hong Kong
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Hong Kong consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections such as (just watched an ad about it,’reserve a free roof condition review today’ and an internet address:simple and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this report we’re going to talk about how to build a lead generation website and how to make sure people fill out that form and give you their information. Once you learn about such practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s the reason you should do everything in your power to find the best of the best contact forms out on your site. Lead Generation Hong Kong
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a difficult choice and you want to consider it a little longer, but please do not.
You’re losing potential customers by the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s accounts, but for those of you who manage to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that suit most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something that you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of example, Advance Autoparts found an instructional how-to video to choose their products doubled the time an individual visitor remained on their website when they’d seen the video, compared to a visitor who had not seen the movie. Lead Generation Hong Kong
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, meaning that you should aim for a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.