Lead Generation Job Profile
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Job Profile
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Job Profile consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to ask roof inspections such as (just saw an advert about it,’book a free roof condition inspection now’ and a web address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating website, but it is difficult to succeed with really generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation website and how to make sure people fill out that form and provide you their information. As soon as you learn about such practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s why you should do everything in your power to find the best of the best contact forms out on your website. Lead Generation Job Profile
Follow Up Or Flop
With many different methods for conducting follow ups it may seem like a challenging choice and you want to think about it a little longer, but please do not.
You’re losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from your part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those who have the ability to go through with the sale this will become reality, so you really need to get a good follow up system in place.
I will help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complex but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, meaning they’ll already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, particularly videos, are the sort of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For instance, Advance Autoparts found an instructional how-to video to choose their goods doubled the time an individual visitor stayed on their website when they’d seen the video, compared to a visitor who had not seen the video. Lead Generation Job Profile
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your website to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the graphics too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they really need and helps you close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Be sure to reduce the friction between the site and users to a minimum, meaning that you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.