Lead Generation Keller Williams Pdf
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Keller Williams Pdf
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Keller Williams Pdf consistently is by creating a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’book a free roof condition inspection now’ and a web address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic website and call it a lead generating site, but it is difficult to succeed with actually generating those leads later.
In this article we’re going to talk about how to build a lead generation site and how to make sure people fill out this form and give you their information. Once you learn about such practices and put them into action while developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s the reason you should do everything in your power to get the best of the best contact forms out on your site. Lead Generation Keller Williams Pdf
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a difficult choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers from the moment that you continue considering.
Another lousy impact of poor follow up from the part is that around 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who manage to go through with the sale this is going to become reality, so you really need to have a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days after the lead signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something that you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, meaning they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
For instance, Advance Autoparts found that an instructional how-to video to choose their products doubled the time an individual visitor stayed on their website when they had seen the video, compared to a visitor who had not seen the movie. Lead Generation Keller Williams Pdf
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and educational video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that valuable information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Be certain to reduce the friction between the website and users to a minimum, meaning that you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one which offers great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.