Lead Generation Life Cycle
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Life Cycle
No business will be sustainable without leads.
The best way to ensure you will always get quality Lead Generation Life Cycle consistently is by creating a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition review today’ and a web address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has known the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic site and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this report we’re going to talk about how to construct a lead generation site and how to make sure people fill out that form and provide you their information. Once you learn about these practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is why you need to do everything in your power to find the best of the best contact forms out on your site. Lead Generation Life Cycle
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a difficult choice and you want to consider it a little longer, but please don’t.
You’re losing potential customers by the moment that you continue considering.
Another lousy impact of poor follow up from your part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, which means you really need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and maintain your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complicated but still something that you ought to invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, especially videos, are the type of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their goods doubled the time a single visitor stayed on their website when they had seen the video, compared to a visitor who hadn’t seen the video. Lead Generation Life Cycle
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your site to capture that precious information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the graphics too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make certain to reduce the friction between the site and users to a minimum, meaning that you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.