Lead Generation Lists Companies
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation Lists Companies
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Lists Companies consistently is by creating a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just watched an ad about it,’reserve a free roof condition review now’ and a web address:easy and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you might imagine there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic website and call it a lead generating website, but it’s difficult to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and give you their information. As soon as you learn about such practices and put them into action whilst developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to find the best of the best contact forms out on your website. Lead Generation Lists Companies
Follow Up Or Flop
With many distinct ways of conducting follow ups it may look like a difficult choice and you want to consider it a little longer, but please do not.
You are losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from your part is that about 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those of you who manage to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that suit most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three times after the lead signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something you ought to invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, meaning they’ll already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they’re interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation websites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of example, Advance Autoparts found that an educational how-to video to choose their products doubled the time an individual visitor remained on their website when they had seen the video, when compared with a visitor who had not seen the movie. Lead Generation Lists Companies
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal much faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make sure to reduce the friction between the website and users to a minimum, meaning you should aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys only that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.