Lead Generation Marketing Strategy
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Marketing Strategy
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Marketing Strategy consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition inspection now’ and a web address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you might imagine there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic site and call it a lead generating site, but it is hard to succeed with really generating those leads later.
In this report we’re going to talk about how to build a lead generation site and how to make sure people fill out this form and give you their information. Once you learn about such practices and put them into action while developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your site. Lead Generation Marketing Strategy
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a challenging choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from the part is that about 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s accounts, but for those of you who manage to go through with the sale this will become reality, so you really need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three days after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, which means that they’ll already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, particularly videos, are the sort of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For example, Advance Autoparts found an educational how-to video to choose their goods doubled the time a single visitor remained on their site when they’d seen the video, when compared with a visitor who hadn’t seen the video. Lead Generation Marketing Strategy
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your site to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, with another customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and helps you close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, meaning that you should aim to get a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.