Lead Generation Marketplace
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Marketplace
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Lead Generation Marketplace consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition inspection now’ and an internet address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everyone is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic website and call it a lead generating website, but it’s difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out this form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s why you need to do everything in your power to find the best of the best contact forms out on your site. Lead Generation Marketplace
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a difficult choice and you want to consider it a little longer, but please do not.
You are losing potential customers from the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s accounts, but for those who manage to go through with the sale this is going to become reality, which means you definitely should get a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three days after the lead signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something you ought to invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, especially videos, are the sort of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For example, Advance Autoparts found an educational how-to video to go with their goods doubled the time an individual visitor remained on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. Lead Generation Marketplace
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and educational video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and helps you close the deal much faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning you should aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.