Lead Generation Methodology
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Methodology
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Methodology consistently is by building a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition inspection today’ and a web address:simple and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there must be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating website, but it’s difficult to succeed with actually generating those leads later.
In this report we’re going to discuss how to construct a lead generation site and how to make sure people fill out that form and provide you their information. Once you learn about such practices and put them into action while developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your website. Lead Generation Methodology
Follow Up Or Flop
With many distinct methods for conducting follow ups it might look like a difficult choice and you want to think about it a little longer, but please don’t.
You are losing potential customers by the moment that you continue considering.
Another lousy impact of poor follow up from your part is that about 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s accounts, but for those who have the ability to go through with the sale this is going to become reality, so you really should have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complicated but still something you should invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without registering for anything, which means that they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, especially videos, are the type of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For example, Advance Autoparts found an educational how-to video to go with their products doubled the time a single visitor remained on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. Lead Generation Methodology
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their activities.
Pictures should be used, but remember that when you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make sure to reduce the friction between the website and users to a minimum, which means you should aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.