Lead Generation Nurturing Process
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Nurturing Process
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Nurturing Process consistently is by building a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just watched an ad about it,’reserve a free roof condition inspection today’ and a web address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to construct a basic website and call it a lead generating website, but it’s hard to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to construct a lead generation site and how to make sure people fill out this form and give you their information. As soon as you learn about such practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to find the best of the best contact forms out on your website. Lead Generation Nurturing Process
Follow Up Or Flop
With many different methods for conducting follow ups it may seem like a difficult choice and you’d like to think about it a little longer, but please don’t.
You are losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s account, but for those who manage to go through with the sale this is going to become reality, so you really need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something that you ought to invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, which means that they’ll already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, especially videos, are the type of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
For example, Advance Autoparts found that an educational how-to video to go with their products doubled the time an individual visitor stayed on their site when they’d seen the video, compared to a visitor who had not seen the video. Lead Generation Nurturing Process
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they truly need and makes it possible to close the deal much faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be certain to decrease the friction between the site and users to a minimum, meaning you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one which offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys just that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.