Lead Generation Objective Facebook
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Objective Facebook
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Lead Generation Objective Facebook consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’book a free roof condition inspection today’ and a web address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating website, but it is hard to succeed with really generating those leads later.
In this report we’re going to discuss how to build a lead generation site and how to make sure men and women fill out that form and provide you their information. Once you learn about these practices and put them into action while developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is why you need to do everything in your power to find the best of the best contact forms out on your site. Lead Generation Objective Facebook
Follow Up Or Flop
With many different ways of conducting follow ups it might seem like a difficult choice and you want to think about it a little longer, but please do not.
You are losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those of you who manage to go through with the sale this will become reality, which means you really need to get a good follow up system in place.
I will help you get started with two ways of following up on your leads that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something that you ought to invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, which means that they’ll already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will usually have great content. Media, particularly videos, are the sort of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of instance, Advance Autoparts found an educational how-to video to go with their goods doubled the time an individual visitor remained on their site when they’d seen the video, compared to a visitor who hadn’t seen the movie. Lead Generation Objective Facebook
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make certain to decrease the friction between the site and users to a minimum, which means you should aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.