Lead Generation On Instagram Stories
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation On Instagram Stories
No business will be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation On Instagram Stories consistently is by building a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just saw an advert about it,’reserve a free roof condition review now’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everyone is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s hard to succeed with actually generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation site and how to make sure people fill out this form and provide you their information. As soon as you learn about such practices and put them into action whilst developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your website. Lead Generation On Instagram Stories
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a difficult choice and you want to consider it a little longer, but please don’t.
You are losing potential customers from the minute that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s account, but for those who manage to go through with the sale this is going to become reality, so you really need to have a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three times following the guide signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complicated but still something you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your website without signing up for anything, which means that they’ll already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they be interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will often have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation websites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of instance, Advance Autoparts found that an educational how-to video to go with their products doubled the time an individual visitor remained on their website when they’d seen the video, compared to a visitor who hadn’t seen the movie. Lead Generation On Instagram Stories
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that precious information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Make sure to reduce the friction between the website and users to a minimum, which means that you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which provides great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.