Lead Generation Proposal
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Proposal
No business will be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Proposal consistently is by creating a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and a web address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there must be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating site, but it’s difficult to succeed with actually generating those leads later.
In this report we’re going to discuss how to build a lead generation site and how to make sure people fill out this form and give you their information. As soon as you learn about these practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to find the best of the best contact forms out on your website. Lead Generation Proposal
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a challenging choice and you want to consider it a little longer, but please do not.
You are losing potential customers by the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that around 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s account, but for those who have the ability to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complex but still something that you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your website without registering for anything, which means that they will already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, especially videos, are the sort of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For example, Advance Autoparts found that an educational how-to video to choose their goods doubled the time an individual visitor remained on their website when they had seen the video, when compared with a visitor who had not seen the movie. Lead Generation Proposal
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that valuable information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their activities.
Pictures should be used, but remember that when you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Make sure to reduce the friction between the website and users to a minimum, meaning that you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one which provides great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.