Lead Generation Prospecting
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Prospecting
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Prospecting consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just watched an ad about it,’book a free roof condition inspection now’ and an internet address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads later.
In this article we’re going to talk about how to construct a lead generation website and how to make sure people fill out this form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is why you need to do everything in your power to get the best of the best contact forms out on your website. Lead Generation Prospecting
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a difficult choice and you want to think about it a little longer, but please do not.
You’re losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, which means you definitely should have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complex but still something you should invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will often have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of instance, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time a single visitor remained on their website when they’d seen the video, compared to a visitor who had not seen the movie. Lead Generation Prospecting
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that precious information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they truly need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, which means that you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.