Lead Generation Real Estate
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Real Estate
No business will be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Real Estate consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition review now’ and an internet address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine that there must be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating website, but it is difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation site and how to make sure men and women fill out this form and give you their information. As soon as you learn about such practices and put them into action whilst developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your website. Lead Generation Real Estate
Follow Up Or Flop
With many different ways of conducting follow ups it might seem like a difficult choice and you’d like to think about it a little longer, but please don’t.
You’re losing potential customers from the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s account, but for those of you who manage to go through with the sale this is going to become reality, so you definitely need to have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days after the lead signed up, but not followed through with their initial interest of purchase.
Just make sure to have the email going out at a certain point and maintain your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something you ought to invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, which means that they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, especially videos, are the sort of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For instance, Advance Autoparts found that an educational how-to video to go with their goods doubled the time an individual visitor stayed on their website when they had seen the video, compared to a visitor who had not seen the movie. Lead Generation Real Estate
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your site to capture that precious information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Be certain to reduce the friction between the website and users to a minimum, meaning you should aim for a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your website conveys only that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.