Lead Generation Recruiters
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Recruiters
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Recruiters consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition review now’ and an internet address:easy and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has understood the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating site, but it is hard to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation website and how to make sure people fill out that form and give you their information. Once you learn about such practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your website. Lead Generation Recruiters
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a difficult choice and you want to think about it a little longer, but please don’t.
You are losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that around 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s account, but for those who manage to go through with the sale this is going to become reality, which means you definitely need to get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, which means that they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will usually have great content. Media, particularly videos, are the sort of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
By way of instance, Advance Autoparts found that an instructional how-to video to go with their products doubled the time an individual visitor remained on their website when they had seen the video, when compared with a visitor who hadn’t seen the video. Lead Generation Recruiters
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the customer is willing to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that when you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Be certain to decrease the friction between the site and users to a minimum, meaning that you ought to aim for a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which provides great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure your website conveys only that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.