Lead Generation Responsibilities
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Responsibilities
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Responsibilities consistently is by building a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to ask roof inspections such as (just watched an ad about it,’book a free roof condition inspection now’ and a web address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the importance yet, and you should not allow them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic site and call it a lead generating site, but it is difficult to succeed with really generating those leads afterwards.
In this article we’re going to talk about how to build a lead generation website and how to make sure men and women fill out that form and provide you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why wouldn’t they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is why you need to do everything in your power to find the best of the best contact forms out on your site. Lead Generation Responsibilities
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a challenging choice and you want to think about it a little longer, but please do not.
You’re losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from your part is that about 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s accounts, but for those of you who have the ability to go through with the sale this will become reality, which means you definitely should have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your website without registering for anything, which means that they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of example, Advance Autoparts found an instructional how-to video to go with their products doubled the time an individual visitor remained on their site when they had seen the video, compared to a visitor who had not seen the movie. Lead Generation Responsibilities
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and educational video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your site to capture that precious information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and helps you close the deal much faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Be certain to reduce the friction between the site and users to a minimum, meaning that you ought to aim for a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys just that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.