Lead Generation Strategy B2B
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Strategy B2B
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Strategy B2B consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and an internet address:easy and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you should not allow them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it is difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation site and how to make sure people fill out that form and give you their information. As soon as you learn about these practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your site. Lead Generation Strategy B2B
Follow Up Or Flop
With many distinct ways of conducting follow ups it may look like a challenging choice and you’d like to think about it a little longer, but please do not.
You are losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that about 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s accounts, but for those of you who manage to go through with the sale this is going to become reality, so you definitely need to get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days after the guide signed up, but not followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complex but still something that you ought to invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will often have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of example, Advance Autoparts found that an educational how-to video to choose their goods doubled the time a single visitor stayed on their site when they had seen the video, compared to a visitor who had not seen the movie. Lead Generation Strategy B2B
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that precious information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Be certain to decrease the friction between the website and users to a minimum, meaning you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one that provides great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys just that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.