Lead Generation Synonym
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Synonym
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Synonym consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition review today’ and a web address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine there has to be a good deal of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic site and call it a lead generating site, but it is difficult to succeed with really generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation site and how to make sure men and women fill out this form and provide you their information. Once you learn about these practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why wouldn’t they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your site. Lead Generation Synonym
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a challenging choice and you want to consider it a little longer, but please do not.
You’re losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from the part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who manage to go through with the sale this will become reality, which means you really need to get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three times following the guide signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complex but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your website without signing up for anything, which means that they will already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they be interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will often have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of instance, Advance Autoparts found an educational how-to video to choose their products doubled the time an individual visitor stayed on their website when they had seen the video, when compared with a visitor who hadn’t seen the video. Lead Generation Synonym
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning you should aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.