Lead Generation Tactics B2B
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Tactics B2B
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Lead Generation Tactics B2B consistently is by building a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just watched an ad about it,’reserve a free roof condition review today’ and a web address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic website and call it a lead generating website, but it is hard to succeed with actually generating those leads later.
In this article we’re going to discuss how to build a lead generation site and how to make sure men and women fill out this form and give you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to get the best of the best contact forms out on your site. Lead Generation Tactics B2B
Follow Up Or Flop
With many distinct methods for conducting follow ups it may look like a challenging choice and you’d like to consider it a little longer, but please don’t.
You’re losing potential customers by the moment that you keep on considering.
Another lousy effect of poor follow up from your part is that around 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s account, but for those who manage to go through with the sale this is going to become reality, so you really should have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their initial interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they’ll already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will often have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
For example, Advance Autoparts found that an instructional how-to video to go with their goods doubled the time an individual visitor remained on their website when they had seen the video, compared to a visitor who hadn’t seen the video. Lead Generation Tactics B2B
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your website to capture that precious information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to register, potentially offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one which offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.