Lead Generation Techniques Pdf
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Techniques Pdf
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Techniques Pdf consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’book a free roof condition review today’ and a web address:easy and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a lot of competition, if everybody is doing it. But the fact is, not everyone has known the significance yet, and you should not enable them to take the vital step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating website, but it’s hard to succeed with actually generating those leads later.
In this report we’re going to discuss how to construct a lead generation site and how to make sure people fill out this form and provide you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your website. Lead Generation Techniques Pdf
Follow Up Or Flop
With many distinct ways of conducting follow ups it may look like a challenging choice and you’d like to think about it a little longer, but please do not.
You’re losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s account, but for those who have the ability to go through with the sale this will become reality, which means you definitely should get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complicated but still something that you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, which means that they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For example, Advance Autoparts found an educational how-to video to choose their products doubled the time an individual visitor stayed on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. Lead Generation Techniques Pdf
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your website to capture that precious information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, with another customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and helps you close the deal much faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Be sure to reduce the friction between the site and users to a minimum, which means that you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys just that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.