Lead Generation Thank You Page
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation Thank You Page
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Thank You Page consistently is by building a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections such as (just watched an ad about it,’book a free roof condition inspection today’ and an internet address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic site and call it a lead generating site, but it’s hard to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to build a lead generation website and how to make sure people fill out that form and provide you their information. As soon as you learn about such practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your website. Lead Generation Thank You Page
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a difficult choice and you want to think about it a little longer, but please don’t.
You are losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from your part is that around 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s accounts, but for those of you who manage to go through with the sale this is going to become reality, so you really should get a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the guide signed up, but never followed through with their initial interest of purchase.
Just ensure you have the email going out at some point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complicated but still something that you ought to invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they will already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will often have great content. Media, especially videos, are the sort of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For example, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time a single visitor remained on their site when they’d seen the video, compared to a visitor who had not seen the movie. Lead Generation Thank You Page
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and educational video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and helps you close the deal much faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Be certain to reduce the friction between the website and users to a minimum, meaning that you should aim for a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one that provides great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your site conveys just that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.