Lead Generation Through Facebook
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Through Facebook
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Through Facebook consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection now’ and an internet address:easy and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you should not allow them to take the crucial step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to construct a basic website and call it a lead generating website, but it is hard to succeed with really generating those leads later.
In this report we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out that form and give you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to find the best of the best contact forms out on your website. Lead Generation Through Facebook
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a difficult choice and you want to think about it a little longer, but please do not.
You’re losing potential customers by the moment that you continue considering.
Another lousy impact of poor follow up from the part is that around 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s account, but for those who manage to go through with the sale this will become reality, so you definitely need to have a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, meaning they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, particularly videos, are the type of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
By way of instance, Advance Autoparts found an educational how-to video to choose their goods doubled the time a single visitor stayed on their site when they’d seen the video, compared to a visitor who had not seen the movie. Lead Generation Through Facebook
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and educational video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they truly need and helps you close the deal much faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be sure to decrease the friction between the site and users to a minimum, which means that you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure that your site conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.