Lead Generation Tools For B2B
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Tools For B2B
No business will be sustainable without leads.
The best way to ensure you will always get quality Lead Generation Tools For B2B consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition review now’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you should not allow them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic website and call it a lead generating website, but it’s hard to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation website and how to make sure men and women fill out this form and provide you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to get the best of the best contact forms out on your website. Lead Generation Tools For B2B
Follow Up Or Flop
With many different ways of conducting follow ups it may seem like a challenging choice and you’d like to think about it a little longer, but please don’t.
You are losing potential customers by the moment that you continue considering.
Another lousy impact of poor follow up from the part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s account, but for those who have the ability to go through with the sale this will become reality, so you definitely should have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that suit most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times after the guide signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation websites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
For instance, Advance Autoparts found that an educational how-to video to choose their products doubled the time an individual visitor stayed on their website when they had seen the video, compared to a visitor who had not seen the movie. Lead Generation Tools For B2B
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that precious information exactly when the customer is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, with another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Be certain to reduce the friction between the website and users to a minimum, which means that you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one which provides great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure that your site conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.