Lead Generation Using Salesforce
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Using Salesforce
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Lead Generation Using Salesforce consistently is by creating a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and a web address:easy and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you should not enable them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with really generating those leads later.
In this report we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out this form and give you their information. As soon as you learn about these practices and put them into action whilst developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is why you should do everything in your power to get the best of the best contact forms out on your website. Lead Generation Using Salesforce
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a difficult choice and you want to consider it a little longer, but please do not.
You are losing potential customers from the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s accounts, but for those who manage to go through with the sale this is going to become reality, which means you really need to get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that suit most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three times after the guide signed up, but never followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and maintain your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, meaning they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of example, Advance Autoparts found that an educational how-to video to choose their goods doubled the time a single visitor remained on their site when they’d seen the video, when compared with a visitor who hadn’t seen the video. Lead Generation Using Salesforce
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video to your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that precious information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make sure to reduce the friction between the website and users to a minimum, meaning you should aim for a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.