Lead Generation Versus Marketing
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation Versus Marketing
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Versus Marketing consistently is by creating a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition inspection now’ and a web address:simple and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating website, but it’s difficult to succeed with really generating those leads later.
In this report we’re going to discuss how to construct a lead generation website and how to make sure people fill out this form and provide you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to find the best of the best contact forms out on your website. Lead Generation Versus Marketing
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you’d like to consider it a little longer, but please don’t.
You’re losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those who have the ability to go through with the sale this is going to become reality, so you definitely need to get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days following the lead signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, meaning they will already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
For instance, Advance Autoparts found an instructional how-to video to go with their products doubled the time a single visitor remained on their website when they had seen the video, compared to a visitor who hadn’t seen the video. Lead Generation Versus Marketing
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their activities.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Be sure to decrease the friction between the site and users to a minimum, meaning you should aim to get a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure that your site conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.