Lead Generation Vocab
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Vocab
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Vocab consistently is by building a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’reserve a free roof condition inspection today’ and a web address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a good deal of competition, if everyone is doing it. But the fact is, not everyone has known the importance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic website and call it a lead generating website, but it’s hard to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out that form and give you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you need to do everything in your power to get the best of the best contact forms out on your website. Lead Generation Vocab
Follow Up Or Flop
With many different methods for conducting follow ups it might seem like a challenging choice and you want to consider it a little longer, but please don’t.
You are losing potential customers from the minute that you continue considering.
Another lousy effect of poor follow up from your part is that about 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who manage to go through with the sale this is going to become reality, so you definitely need to get a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something that you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, which means that they will already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will often have great content. Media, especially videos, are the sort of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients won’t become distracted.
For instance, Advance Autoparts found an educational how-to video to go with their products doubled the time a single visitor remained on their website when they’d seen the video, compared to a visitor who had not seen the video. Lead Generation Vocab
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your website to capture that precious information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be certain to decrease the friction between the website and users to a minimum, which means that you should aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.