Lead Generation Vs Demand Generation
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Vs Demand Generation
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Vs Demand Generation consistently is by building a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just watched an ad about it,’book a free roof condition inspection now’ and an internet address:easy and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it is hard to succeed with actually generating those leads later.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out that form and provide you their information. Once you learn about such practices and put them into action while developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is the reason you should do everything in your power to find the best of the best contact forms out on your site. Lead Generation Vs Demand Generation
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a difficult choice and you want to think about it a little longer, but please do not.
You’re losing potential customers by the moment that you continue considering.
Another lousy effect of poor follow up from your part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those of you who manage to go through with the sale this will become reality, which means you really should have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complicated but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, meaning they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For example, Advance Autoparts found that an educational how-to video to go with their products doubled the time an individual visitor stayed on their site when they’d seen the video, compared to a visitor who had not seen the video. Lead Generation Vs Demand Generation
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that valuable information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but remember that when you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Be certain to reduce the friction between the site and users to a minimum, which means that you ought to aim to get a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.