Lead Generation Website
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Website
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Lead Generation Website consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections such as (just saw an advert about it,’book a free roof condition review now’ and a web address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to construct a basic website and call it a lead generating site, but it is hard to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out this form and provide you their information. As soon as you learn about such practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s why you should do everything in your power to get the best of the best contact forms out on your website. Lead Generation Website
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a challenging choice and you want to consider it a little longer, but please do not.
You’re losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from the part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, so you definitely should have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times after the guide signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complicated but still something that you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, meaning they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of instance, Advance Autoparts found an educational how-to video to choose their goods doubled the time an individual visitor remained on their site when they’d seen the video, compared to a visitor who had not seen the video. Lead Generation Website
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Pictures should be used, but remember that when you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make sure to decrease the friction between the website and users to a minimum, meaning you should aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one which provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.