Lead Generation Websites Ranked
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Websites Ranked
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Websites Ranked consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition review now’ and a web address:easy and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there has to be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not allow them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s hard to succeed with really generating those leads later.
In this report we’re going to talk about how to construct a lead generation website and how to make sure men and women fill out that form and give you their information. Once you learn about such practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your site. Lead Generation Websites Ranked
Follow Up Or Flop
With many different ways of conducting follow ups it might seem like a difficult choice and you want to think about it a little longer, but please don’t.
You are losing potential customers by the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that about 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, so you definitely should have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, meaning they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will usually have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation websites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of instance, Advance Autoparts found that an instructional how-to video to go with their products doubled the time a single visitor remained on their site when they’d seen the video, compared to a visitor who hadn’t seen the movie. Lead Generation Websites Ranked
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your site to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to register, potentially offering the visitors an incentive for their actions.
Pictures should be used, but remember that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and helps you close the deal much faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make sure to reduce the friction between the website and users to a minimum, meaning you should aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one which provides great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.