Leads For Auto Insurance
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For Auto Insurance
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads For Auto Insurance consistently is by building a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just watched an ad about it,’reserve a free roof condition review now’ and a web address:easy and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has understood the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating site, but it is hard to succeed with really generating those leads afterwards.
In this report we’re going to talk about how to construct a lead generation site and how to make sure people fill out this form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s the reason you should do everything in your power to find the best of the best contact forms out on your website. Leads For Auto Insurance
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers by the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that about 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s accounts, but for those who have the ability to go through with the sale this will become reality, which means you definitely need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they’ll already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of instance, Advance Autoparts found an educational how-to video to go with their products doubled the time a single visitor remained on their site when they’d seen the video, when compared with a visitor who had not seen the video. Leads For Auto Insurance
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make sure to reduce the friction between the website and users to a minimum, which means that you should aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one that offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.