Leads For Business
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Leads For Business
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads For Business consistently is by creating a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an online form to request roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and a web address:easy and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating website, but it’s difficult to succeed with really generating those leads later.
In this report we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and provide you their information. As soon as you learn about these practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your website. Leads For Business
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a challenging choice and you’d like to think about it a little longer, but please don’t.
You are losing potential customers from the moment that you keep on considering.
Another lousy effect of poor follow up from your part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those of you who manage to go through with the sale this will become reality, so you definitely should have a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that suit most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is a bit more complicated but still something you should invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they’ll already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, particularly videos, are the type of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
By way of example, Advance Autoparts found an instructional how-to video to choose their goods doubled the time an individual visitor stayed on their website when they’d seen the video, when compared with a visitor who had not seen the movie. Leads For Business
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and educational video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your website to capture that precious information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make sure to decrease the friction between the site and users to a minimum, meaning you should aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one which provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.