Leads For Cold Calling
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads For Cold Calling
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Leads For Cold Calling consistently is by building a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’reserve a free roof condition review today’ and a web address:easy and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic website and call it a lead generating website, but it’s hard to succeed with actually generating those leads afterwards.
In this report we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and provide you their information. As soon as you learn about these practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you need to do everything in your power to find the best of the best contact forms out on your website. Leads For Cold Calling
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a difficult choice and you’d like to consider it a little longer, but please don’t.
You’re losing potential customers from the moment that you continue considering.
Another lousy impact of poor follow up from your part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, which means you really need to have a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three days following the guide signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at some point and keep your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complex but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your website without signing up for anything, which means that they’ll already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found that an instructional how-to video to choose their products doubled the time an individual visitor stayed on their site when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Leads For Cold Calling
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your website to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make certain to reduce the friction between the website and users to a minimum, meaning you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys only that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.