Leads For Direct Sales Companies
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads For Direct Sales Companies
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Leads For Direct Sales Companies consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an online form to ask roof inspections such as (just watched an ad about it,’book a free roof condition inspection now’ and a web address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there must be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how to build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic website and call it a lead generating site, but it is difficult to succeed with really generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation website and how to make sure people fill out that form and provide you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to find the best of the best contact forms out on your site. Leads For Direct Sales Companies
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a difficult choice and you want to consider it a little longer, but please do not.
You’re losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s account, but for those of you who have the ability to go through with the sale this is going to become reality, so you definitely should have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that suit most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their original interest of purchase.
Just ensure to have the email going out at some point and maintain your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something that you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their products doubled the time a single visitor stayed on their website when they’d seen the video, compared to a visitor who had not seen the movie. Leads For Direct Sales Companies
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your website to capture that precious information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the graphics too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Make sure to reduce the friction between the site and users to a minimum, which means you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that provides great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys only that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.