Leads For Finance
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Leads For Finance
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Leads For Finance consistently is by creating a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition review today’ and an internet address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you might imagine there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating website, but it’s difficult to succeed with actually generating those leads later.
In this article we’re going to discuss how to build a lead generation website and how to make sure people fill out that form and give you their information. As soon as you learn about such practices and put them into action whilst developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your site. Leads For Finance
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a difficult choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s account, but for those of you who manage to go through with the sale this will become reality, which means you definitely need to get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the lead signed up, but not followed through with their original interest of purchase.
Just ensure you have the email going out at some point and maintain your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something that you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they will already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they be interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, especially videos, are the sort of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found an instructional how-to video to choose their products doubled the time a single visitor remained on their site when they had seen the video, compared to a visitor who had not seen the video. Leads For Finance
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Be sure to decrease the friction between the website and users to a minimum, which means that you should aim to get a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys only that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.