Leads For Freight Brokers
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Leads For Freight Brokers
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Leads For Freight Brokers consistently is by creating a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection now’ and a web address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not allow them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic website and call it a lead generating website, but it’s hard to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out that form and provide you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is why you need to do everything in your power to find the best of the best contact forms out on your website. Leads For Freight Brokers
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a challenging choice and you want to think about it a little longer, but please do not.
You’re losing potential customers from the moment that you continue considering.
Another lousy impact of poor follow up from your part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s account, but for those of you who manage to go through with the sale this will become reality, so you really need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and maintain your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complex but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
For instance, Advance Autoparts found an instructional how-to video to choose their products doubled the time an individual visitor remained on their website when they’d seen the video, compared to a visitor who hadn’t seen the video. Leads For Freight Brokers
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Pictures should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they really need and helps you close the deal much faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make certain to reduce the friction between the site and users to a minimum, which means that you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure that your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.