Leads For General Contractors
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For General Contractors
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Leads For General Contractors consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just watched an ad about it,’book a free roof condition inspection now’ and an internet address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not allow them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating website, but it’s hard to succeed with really generating those leads later.
In this article we’re going to talk about how to construct a lead generation site and how to make sure men and women fill out this form and give you their information. As soon as you learn about such practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you should do everything in your power to find the best of the best contact forms out on your site. Leads For General Contractors
Follow Up Or Flop
With many different methods for conducting follow ups it may seem like a difficult choice and you’d like to think about it a little longer, but please do not.
You are losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s account, but for those who manage to go through with the sale this is going to become reality, which means you really should have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three times following the lead signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complicated but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, particularly videos, are the sort of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For instance, Advance Autoparts found an educational how-to video to go with their goods doubled the time an individual visitor remained on their site when they’d seen the video, compared to a visitor who had not seen the video. Leads For General Contractors
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that precious information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the graphics too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Make sure to decrease the friction between the website and users to a minimum, which means that you ought to aim for a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure that your site conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.