Leads For Home Based Business
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For Home Based Business
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Leads For Home Based Business consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just watched an ad about it,’reserve a free roof condition review now’ and an internet address:easy and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has understood the significance yet, and you should not allow them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic site and call it a lead generating site, but it is hard to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out this form and give you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s the reason you should do everything in your power to find the best of the best contact forms out on your website. Leads For Home Based Business
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a difficult choice and you want to think about it a little longer, but please don’t.
You’re losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s accounts, but for those of you who have the ability to go through with the sale this will become reality, so you really need to get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three times following the guide signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complicated but still something you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they’ll already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of example, Advance Autoparts found that an educational how-to video to go with their goods doubled the time an individual visitor remained on their website when they had seen the video, compared to a visitor who had not seen the video. Leads For Home Based Business
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your site to capture that precious information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their activities.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Be certain to decrease the friction between the website and users to a minimum, meaning that you should aim for a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure that your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.