Leads For Life Insurance
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For Life Insurance
No business will be sustainable without leads.
The best way to ensure you will always get quality Leads For Life Insurance consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition review now’ and a web address:simple and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you might imagine there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this report we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out that form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s the reason you need to do everything in your power to find the best of the best contact forms out on your site. Leads For Life Insurance
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a challenging choice and you’d like to think about it a little longer, but please don’t.
You are losing potential customers from the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s account, but for those who manage to go through with the sale this will become reality, so you really need to get a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times following the lead signed up, but not followed through with their original interest of purchase.
Just ensure you have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complicated but still something you should invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without signing up for anything, which means that they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will often have great content. Media, particularly videos, are the sort of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation websites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For instance, Advance Autoparts found that an instructional how-to video to choose their products doubled the time an individual visitor stayed on their website when they had seen the video, compared to a visitor who hadn’t seen the movie. Leads For Life Insurance
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make certain to reduce the friction between the site and users to a minimum, which means that you should aim to get a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.