Leads For New Homeowners
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For New Homeowners
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Leads For New Homeowners consistently is by creating a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition inspection now’ and an internet address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you should not enable them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads later.
In this report we’re going to discuss how to construct a lead generation website and how to make sure people fill out this form and give you their information. As soon as you learn about these practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your site. Leads For New Homeowners
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a difficult choice and you want to consider it a little longer, but please do not.
You are losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from the part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s accounts, but for those who manage to go through with the sale this will become reality, which means you definitely should have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your website without signing up for anything, meaning they will already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of instance, Advance Autoparts found an educational how-to video to choose their goods doubled the time an individual visitor remained on their site when they had seen the video, compared to a visitor who had not seen the movie. Leads For New Homeowners
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video to your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their activities.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Make certain to reduce the friction between the site and users to a minimum, meaning that you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one which provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure that your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.