Leads For Outbound
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For Outbound
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Leads For Outbound consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection now’ and a web address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine there must be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to construct a basic site and call it a lead generating site, but it is hard to succeed with really generating those leads later.
In this article we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out that form and provide you their information. As soon as you learn about these practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your site. Leads For Outbound
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a challenging choice and you want to consider it a little longer, but please do not.
You are losing potential customers by the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that about 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s accounts, but for those who have the ability to go through with the sale this is going to become reality, which means you definitely should have a good follow up system in place.
I will help you get started with two ways of following up on your leads that suit most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three times following the lead signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something you should invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without signing up for anything, meaning they’ll already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of example, Advance Autoparts found an educational how-to video to choose their products doubled the time a single visitor remained on their website when they had seen the video, when compared with a visitor who hadn’t seen the movie. Leads For Outbound
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but remember that when you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make sure to reduce the friction between the website and users to a minimum, which means that you should aim to get a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure that your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.